#119 Publishing your first book in 8 weeks with Mario Fachini

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Have you always wanted to publish a book? Would you like to share your expertise with a wide audience? Mario Fachini is the Founder & CEO of Expert Authority Effect™ Publishing, and has helped many people reach their dream of becoming a published author.

In this episode, we ask Mario about the journey he look to build the brand he has today. From creating his own lawn mowing business at 12 years old, to publishing his first book, to now owning his own publishing company, Mario shares all the details about the steps he took to reach his dreams. Listen now to learn all the details about how you can publish your own book in just 8 weeks!

Ina Coveney
Today we have a very special treat. I’m actually going to completely regret introducing you to this character as soon as I introduce you. But here is my friend, Mario Fachini.

Ina Coveney
Hi, Mario.

Mario Fachini
Hi, Ina! How are you?

Ina Coveney
I’m good. I know I’m going to regret introducing you to everybody. Why is that?

Mario Fachini
You’re going to love this conversation, Ina. It’s going to be great, and so will your audience. It’s an honor to be here.

Ina Coveney
Just behave yourself, okay?

Ina Coveney
Mario, before we get started, why don’t you tell everybody what it is you do right now for people and who you serve?

Mario Fachini
High-level CEOs, successful entrepreneurs, and founders. I help them with publishing their business books.

Ina Coveney
Love it. And you do it in a very special way that I want everybody to learn about. But before we get there, we’re going to go back.

Ina Coveney
There was little Mario. Mario, where did you grow up?

Mario Fachini
I grew up in the northeast of Detroit, Michigan.

Ina Coveney
Can you tell me, do you remember a time when you did not think you were going to be an entrepreneur? How far back do we have to go for you to not have the entrepreneurial bug in you?

Mario Fachini
That’s a good question. I started my first company when I was 12. So, prior to that, maybe 8 to 12 years old. I was always entertaining people before that.

Ina Coveney
Do you remember wanting to have a job?

Mario Fachini
I remember getting a job and resenting it from day one. I had no real desire to do anything but my own thing. Truthfully, I had my first company years before that job, with dozens of clients. I kept asking myself, “Why am I doing this?” It was conflicting because I didn’t need or want the job.

Mario Fachini
But everyone kept asking me, “What are you going to do?” So, I thought, “Okay, I’ll do something extra.” I was ambitious, so I figured, if I had extra time, why not? But after a few years of working a job, I realized I didn’t like it. I already knew that going in, but I gave it a shot.

Ina Coveney
Okay, don’t skip ahead on me.

Ina Coveney
Let’s stay back. I’m still trying to figure out where the entrepreneurial bug came from. Was it from your dad? What did your dad do?

Mario Fachini
He owned a marine survey business for 34 or 35 years before he passed.

Ina Coveney
I’m sorry to hear that.

Mario Fachini
Thank you. I always saw him with the flexibility to do what he wanted on his schedule. He always had time for us and enough money. He wasn’t killing himself working 90 hours a week for someone else.

Ina Coveney
Tell me about what you started when you were 12.

Mario Fachini
Lawns, painting, power washing. Then, when I started driving, I expanded the company to include shrub removal.

Ina Coveney
How do you expand a company like that?

Mario Fachini
It’s called a chain. I got one, hooked it to the trailer, and started ripping stuff out. It wasn’t rocket science. It was what we’d call a profit maximizer or an upsell now.

Ina Coveney
Okay, before we get into books, I really want to talk a little about your very interesting way of getting into this whole entrepreneurial world when you were in high school. Not everybody would do it the way you did.

Ina Coveney
Can you tell us how you started your company before graduating? Put it into context for us—most of us in high school were thinking about what we were going to major in, but you were already building a client base.

Mario Fachini
I knew what I liked and what I didn’t like. And what I didn’t like was schooling. I love learning and helping people, but I hated being told what to do and when.

Mario Fachini
Eighty percent of what I was told to do didn’t make sense to me. I’d think, “Why am I spending my most precious asset—my time—on this?”

Ina Coveney
So, what did you do?

Mario Fachini
I started my first company at 12. By high school, I knew how to make money, get clients, set up bank accounts, and sustain a business.

Mario Fachini
In high school, the big decision was whether to grow my lawn care business or focus on what I loved—video, computers, and creative design. I chose the latter and turned it into a business.

Ina Coveney
Were you getting advice or mentorship from anyone during this time?

Mario Fachini
Not really. The only one who supported me was my dad. Most people put me down or tried to talk me out of it.

Ina Coveney
That must have been tough.

Mario Fachini
It was. But my dad had some business books, like Dale Carnegie’s How to Win Friends and Influence People. I skimmed it back then but eventually dove into self-development and leadership as I got older.

Ina Coveney
Having someone believe in you makes such a difference. For those who didn’t have that support, what would you tell them to keep going?

Mario Fachini
You already know what you want. The reason you’re hesitating is because the world isn’t cheering you on. Take five minutes, sit alone, and listen to what’s on your heart. If it’s there, it’s for a reason.

Ina Coveney
That’s such powerful advice. But it can be hard when people around you don’t believe in what you’re doing.

Mario Fachini
It is, but you have to give people grace. Most of the time, they don’t understand what you’re doing because they haven’t seen it before. They’re coming from a place of love, even if it doesn’t feel that way.

Mario Fachini
And let’s be real—you might not be articulating it well. I’ve learned to refine how I explain things over the years, but even when you’re clear, some people just won’t understand. That’s okay.

Ina Coveney
That’s so true. I had to train my own mother on how to talk to me about my business.

Ina Coveney
She didn’t understand what I was doing, so her questions always came off as critical: “Why are you doing that? Why would anyone pay you for that?” It got to the point where I had to say, “You’re not allowed to ask me those questions anymore because they mess with my head.”

Mario Fachini
Exactly. Sometimes, you just have to set boundaries.

Ina Coveney
So, how do you approach conversations like that now? How do you gauge if someone is genuinely interested or if they’re going to be dismissive?

Mario Fachini
I’ve learned not to lead with my business unless someone asks. It’s a litmus test. If they’re interested, they’ll ask. If they don’t, it’s not worth bringing up.

Ina Coveney
That’s a great strategy. Okay, let’s talk about your books. When did you decide it was time to write your first book, and what was it about?

Mario Fachini
I wanted to help more people. My background was in video production, and I was helping business owners with video marketing. So, my first book was Video Marketing for Business Owners.

Ina Coveney
Why did you decide on a book? You could have done a blog or a YouTube series.

Mario Fachini
Too much writing for a blog! A book made more sense because it’s a tangible product that establishes credibility. Plus, I was around people who had written books, and it seemed logical.

Ina Coveney
But you’d never written a book before. How did you stay disciplined and get it done?

Mario Fachini
Honestly, there wasn’t much discipline involved. I wrote when I felt like it. I gave myself a deadline—wanted it done before the New Year—so I reverse-engineered the timeline and got it done in two and a half months.

Ina Coveney
That’s incredible. What was the name of your first book again?

Mario Fachini
Video Marketing for Business Owners. It’s available on Amazon.

Ina Coveney
Perfect. We’ll put the link below for everyone. So, you finish your first book, and then what? How did you go from writing a book to helping others publish theirs?

Mario Fachini
I had my first publishing client before my book was even done.

Ina Coveney
Wait, really? How did that happen?

Mario Fachini
It’s business. I was talking about my book, and someone said, “I’ve always thought about writing a book.” So I said, “Great, let’s do it!” And that was it.

Ina Coveney
You make it sound so easy. But for a lot of people, getting clients feels impossible. What would you say to coaches or entrepreneurs who’ve been promoting themselves for months but still haven’t landed a client?

Mario Fachini
Three things:
Stop the BS. You don’t need business cards, a website, or to redo your brand. If you don’t have clients, you don’t have a brand yet. Focus on getting your first client.
Get clear on your offer. What are you selling, and how are you helping people?
Believe in yourself. If you don’t believe in what you’re offering, no one else will.

Ina Coveney
That’s such straightforward advice, but it’s exactly what people need to hear.

Ina Coveney
Now, let’s talk about your concierge service. How did you transition from coaching to offering a done-for-you model?

Mario Fachini
The concierge model is about providing a higher level of service. Clients don’t want to learn how to do something—they want it done for them. It’s like lawn care. People don’t want to learn how to mow the lawn; they just want it done.

Ina Coveney
That’s a great analogy. You also told me something about writing a book that really stuck with me. You said if you have a podcast or existing content, you already have a book.

Mario Fachini
Exactly. If you’ve been creating content, you have a starting point. But let me clarify—I don’t recommend just transcribing and publishing it. Use your existing content as a foundation, then structure it into a cohesive book.

Ina Coveney
That makes sense. So, for anyone listening, what’s one thing they need to do in the next 24 hours to start working on their book?

Mario Fachini
Decide what your first book will be about. Just pick a topic and commit to it.

Ina Coveney
I love that. Mario, this has been amazing. Thank you so much for sharing your time and wisdom. Can you tell everyone where they can find you and learn more about working with you?

Mario Fachini
Sure! If you want to learn more about publishing, visit publishingmethodbook.com. And if you’d like to check out my show, go to eainterviews.com.

Ina Coveney
What does EA stand for?

Mario Fachini
Expert Authority Effect.

Ina Coveney
Love it. We’ll include links to your book, podcast, and social media so everyone can connect with you. Thank you, Mario. You’re the best.

Mario Fachini
The pleasure was mine. Thank you, Ina.

Let the BINGE begin

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